From woven craft
to fine jewellery
Safifa is a profound expression of Emirati heritage, distinguished by its precision, rhythm, and intricate language of interconnection. Its presence within this collection is made possible through the invaluable work of the Irthi Contemporary Crafts Council, whose dedicated research, documentation, preservation, and continued support have played a vital role in safeguarding and celebrating this remarkable craft.
The collaboration between Irthi Contemporary Crafts Council and Adi Alfardan is founded upon deep respect for this legacy and for the knowledge behind it. Drawing upon the extensive research and expertise generously shared by Irthi, Adi Alfardan has translated elements of Safifa’s distinctive geometry into a contemporary language of 18-karat gold and exceptional gemstones.
The collection stands as a tribute to the foundation laid by Irthi and to its unwavering commitment to ensuring that traditional Emirati crafts continue to be understood, valued, and carried forward.
It is through Irthi’s vision, knowledge, and dedication that this heritage finds new possibilities for expression, honouring its origins while allowing its enduring spirit to inspire a new chapter in contemporary jewellery.
Four Sets. Four Colours. One Identity.
The same Safifa-inspired form, interpreted through the four colours of the UAE flag.
The collection comprises four sets, each featuring a necklace, bracelet, earrings, and ring. The architecture of each set remains connected to the same Safifa-inspired design, while the gemstones and gold create four distinct expressions.
Inspired by the four colours of the UAE flag, each set carries a different meaning, transforming colour into jewellery and reflecting national identity.
Courage, Sacrifice & Love
The red set is the most passionate expression of the collection, pairing rich rubies with the warmth of rose gold.
Red represents courage and sacrifice in the UAE flag, carrying the memory of determination, devotion, and the strength required to build and protect what matters.
The ruby brings another layer to this story.
Against rose gold, the ruby takes on an especially warm character, creating a composition that feels almost like something held close to the heart.
This set is about courage, but it is also about love.
The courage to preserve. The courage to create. The courage to give. The courage to carry something precious forward.
It is a tribute to the women whose hands have preserved Emirati craft traditions, and to the generations who continue to carry that knowledge with pride, love and purpose.
Growth & Prosperity
The green set brings together vivid emeralds and the warmth of yellow gold.
Green, one of the colours of the UAE flag, evokes growth, prosperity, and the richness of the land. It speaks of beginnings that become possibilities, of a nation that has grown from its foundations while never losing sight of where it began.
The emeralds bring this story to life in their deep, living green. Their natural intensity recalls the richness of the land and the promise of what continues to grow from it. Set against yellow gold, they radiate warmth, abundance, and permanence.
There is something deeply hopeful about this set.
It speaks of the UAE not simply as a place that has grown, but as a nation that continues to look forward: building, creating, and nurturing what comes next.
The interwoven Safifa-inspired form reinforces this idea of continuity: one element connected to another, one generation connected to the next.
A celebration of prosperity, possibility and a future woven from heritage.
Peace & Purity
The white set is defined by the brilliance of white diamonds against white gold.
White represents peace, purity, and sincerity; values that sit quietly at the heart of the UAE's identity.
Here, the diamond becomes more than a precious stone. Its clarity and light reflect the purity of intention, while its enduring nature speaks to values that remain constant even as everything around them evolves.
The white gold allows the Safifa's inspired geometry to emerge with exceptional clarity. Light moves across the interwoven forms, revealing the precision of every line and the delicacy of every connection.
This set is a celebration of peace not as something fragile, but as something precious and enduring.
A reminder that some of the most powerful things can be expressed through light, restraint, and grace.
Strength & Dignity
The black set introduces a deeper, more powerful expression through black diamonds set in white gold.
Black represents strength, dignity and resilience.
The colour brings a sense of depth to the collection, while the black diamonds give the Safifa-inspired design a commanding presence. Their darkness contrasts with the brilliance of white gold, revealing the intricate structure of the design and giving every interwoven element greater definition.
This is strength expressed with elegance.
It reflects the resilience required to preserve something precious across generations; the strength of hands that continue to create, the dignity of traditions that endure, and the determination to carry heritage into the future.
The set speaks to a quiet kind of power: one that does not need to announce itself to be felt.
A tribute to strength that is woven into identity.
Woven Into the Identity of the UAE
The four sets are different in colour, material and emotion, yet together they form one story.
Together, they echo the colours of the UAE flag and the values they represent.
The Safifa-inspired structure becomes a powerful metaphor for the UAE itself: individual elements brought together with precision, strength and purpose to create something greater than each element alone.
From Safifa to Fine Jewellery
This collaboration reflects a shared belief between Adi AlFardan and Irthi Council for Contemporary Crafts: heritage should not remain in the past.
It should be understood, respected, and given the opportunity to evolve.
Through Irthi's research and documentation of Safifa, and Adi AlFardan's contemporary approach to jewellery design and craftsmanship, an Emirati craft finds a new expression in precious materials.
The Safifa Collection marks the beginning of a long-term collaboration between Adi AlFardan Jewellery and Irthi Council for Contemporary Crafts, bringing together traditional knowledge and contemporary creativity to create jewellery that carries Emirati heritage forward.
A Tribute to Emirati Women
The collection is unveiled in celebration of Emirati Women's Day, an occasion that gives its story an especially meaningful dimension.
Safifa is not only a craft. It is knowledge: knowledge preserved through hands, passed between generations and kept alive through the women who practised it.
The collection pays tribute to those women and to the women who continue to shape the UAE's cultural and creative landscape today.
It celebrates the hands that preserved the past, the women who carry it today, and the generations who will take it forward.
The Collection at ADIHEX 2026
The Safifa Collection will be presented as part of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) from 28 August to 6 September 2026.
The collection will be available as a limited edition for one month during the Emirati Women's Day celebrations.
“What makes this collaboration truly meaningful is the knowledge behind it. Through Irthi, the hands and stories of Emirati women continue to shape our creative future. We are proud to carry that legacy forward, transforming Safifa into jewellery that honours the women who made it possible.”Adi AlFardan